Collaborating with Zlatan Ibrahimović and Volvo with 'Made by Sweden'.

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Collaborating with Zlatan Ibrahimović and Volvo with 'Made by Sweden' social campaign.

Volvo Swedish automotive manufacturer approached us to develop a social media campaign for the 2016 Euros.

Just ahead of the tournament, we collaborated with Zlatan Ibrahimović and Volvo for 'Made by Sweden; a Prologue' to championship Sweden. Set to the music of Oscar-winning composer Hans Zimmer, 'Made by Sweden' it shares a look into the superstar's mindset leading up to the pivotal match.

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Matching mavericks with masters of speed.

The prologue features Zlatan Ibrahimović narrating his life story and reflecting on his hometown in Sweden, emphasising the importance of never forgetting one's origins. We mapped out a social media strategy to ensure the content gained traction across Europe to the extent that we earned a 13.7% view to engagement rate.