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It’s time for the juicy stuff. Trends, news and insights from those in the know.
Content that Converts: Harnessing Social Media, Influencers, and Performance Media for Growth.
Join us for our exclusive event, where key industry leaders from L'Oréal, TikTok, Boohoo Group, Snapchat, and Zipcar share their insights on social commerce, influencer partnerships, and content strategies.
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Unlock the Power of Reels Ads: Boosting Brand Awareness and Engagement
By Joana Rocha, Mandy Wong and Reyna Baker Meta's Reels offers vast potential for developers seeking to integrate engaging, short-form video content into their own advertisers' marketing strategies.
#FinTok: Gen Z goldmine or finance brands’ desperate play for relevance?
TikTok’s finance tags have become a go-to for financial advice and side-hustle tips. But can brands battle through red tape to compete with the creators? For The Drum’s finance & utilities focus, Redpill’s Lija Rahman says… Maybe.
Picture TikTok with no ads – Doesn't that sound like a lot more fun?
TikTok is reportedly testing a paid, ad-free version of its app
International Women’s Day
Celebrating International Womens Day! Shining a light on the incredible women of redpill and the creative industry.
Mental Health Awareness Week
This week is Mental Health Awareness (MHA) week. It is a week not just for recognising and acknowledging mental health challenges but exploring the positive changes that are being made to ensure we are supporting others, but most importantly, ourselves.
Briefing Note: Podcast Advertising Regulation
Today the ASA published new research and guidance on how brands and publishers can make sure that ads read by podcast hosts and content creators are identifiable as ads to their audiences.
Briefing Note: FCA Influencer New Guidance 26th March 24
The Financial Conduct Authority (“FCA”) today published updated guidance: ‘Finalised guidance on financial promotions on social media’
What types of lead-generation content actually work for agencies?
What's actually working in content marketing and lead gen in 2024?
TikTok Travel Trends July 2024
Featuring some of the most trending news across TikTok (and beyond).
Briefing Note: CMA secures landmark changes from fast fashion brands
ASOS, Boohoo and George at Asda have vowed to use only ‘accurate and clear’ sustainability claims following a greenwashing investigation by UK regulator
How can ‘culture come from the top’ when our work lives are so individualised?
When we say that ‘culture comes from the top’, we’re not exactly wrong, but the last few years have shown that it’s not only the top that matters.
The original influencer marketing agency, redpill, join the Influencer Marketing Trade Body
redpill becomes the newest progressive influencer marketing agency to join the Influencer Marketing Trade Body.
Briefing Note: Environmental claims within influencer marketing campaigns
Some claims can be too general, others are just not well-defined.
Marketing moments to watch in 2024. And what’s the secret to an enduring brand asset?
If 2023 was all about AI, what will come to define the year ahead for marketing? And what makes the Coca-Cola red stand the test of time?
