TikTok Travel Trends July 2024
Featuring some of the most trending news across TikTok (and beyond).
How to ensure brand values shine through, while engaging with audiences authentically—and humorously.
By effectively harnessing the community on TikTok and leveraging creators to produce compelling narratives. Four Seasons capitalised on the trend and quickly launched the “It was a hero’s welcome for the Boss” campaign. This initiative has resonated strongly with the TikTok audience, generating over 1.4 million likes so far.
Summer accommodation booking trends.
Three facts you need to know:
- TikTok users are 17% more likely to book accommodation this summer than the general population.
- TikTok users are over index across all accommodation preferences, allowing both brand direct and Online Travel Agencies (OTAs) to effectively reach and convert them.
- More than half plan to book directly with the brand, 40% through the website and 15% through the app.
TikTok x DMO playbook will be available soon.
Good planning is the key to a perfect trip: 87.5% of TikTok users agree that it is worth it to take extra time planning a trip to find a unique experience.
Experience over things: 69% of TikTok users agree that they would rather gift experiences than material things.
Sustainability & over-tourism challenges: 78% of TikTok users agree that they would not be interested in an experience if it was damaging to the environment.
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