What types of lead-generation content actually work for agencies?
What's actually working in content marketing and lead gen in 2024?
How are agencies cutting through all the content and connecting with future customers?
Our Marketing Manager, Carli Pring, shares her view:
LinkedIn remains the social media powerhouse for lead gen, with some agencies attributing up to 80% of their B2B leads to the platform.
One particularly useful feature is LinkedIn’s Lead Gen Forms, which can give high-quality leads from ads. Unlike boosted organic content, these include calls-to-action that fuel conversation and track cost-per-lead.
We A/B test with creative messaging and content, creating content that grabs viewers’ attention to ultimately drive impact (and intent to complete those lead gen forms).
It’s important to know your audience, budget appropriately, create engaging content, and consider your post-campaign strategy to build relationships with leads and convert them into briefs, following up promptly.
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