Pagani

To celebrate the release of new Huayra Roadster BC (both real world and in-game at Gear.Club), we invited 5 top YouTubers from around the globe to an epic track day in Modena.

‍

"Someone's gonna be sick today!" – Yiannimize

We joined forces with legendary hyper-car maker Pagani and acclaimed racing game developer Eden Games for one Epic Lap Time...

To celebrate the release of new Huayra Roadster BC (both real world and in-game at Gear.Club), we invited 5 top YouTubers from around the globe to Modena, for not just a track day, but also the Facebook Live unveiling of the €2.5M Huayra Roadster BC.

‍

A full length brand film, 5x native influencer films, and over 100 pieces of social content and FB Live content.

The F2Freestylers, Epic Meal Time, Yiannimize, BlackPanthaa and DvlzStation all competed for the fastest in-game lap time - whilst being driven at speeds of 290 kph in a real-life Pagani Huayra BC by professional driver Andrea Palma.

The success also saw Gear.Club race to #1 overall downloaded app on iOS rankings in 77 countries, #1 free game in 85, and #1 Racing game in 142. Gear.Club has topped the charts in territories including the US, UK, Germany, France, Russia, Italy, Spain, Brazil, India and Canada.