Hugo Boss

Role

Digital Campaign

We took to the seas with influencer and globally acclaimed sailor Alex Thomson for adrenaline-fuelled content with BOSS.

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Driving BOSS's social media performance with premium, scroll-stopping content creation

Premium German fashion house Hugo Boss' line BOSS is known the world over for its sharp tailoring and elevated off-duty fits.

So, how did we get pulses racing to effectively amplify BOSS's social media presence and drive significant traffic to their online store?

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Sailing uncharted waters with Alex Thomson

You may think you know kitesurfing, but this was in a league of its own. Influencer and globally acclaimed sailor Alex Thomson put the viewer in the driving seat, pushing the boundaries with yet another remarkable stunt, adding to his legacy of daring feats like the Mastwalk and the Keelwalk, onboard his HUGO BOSS IMOCA 60 race boat. With an effective social strategy, the content became an instant online hit.