Google Chrome

Role

Social Campaign

Crafting a split-screen 'Comparison Challenge' to showcase the remarkable pace of Google Chrome.

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Spotlighting speed and security of Google Chrome’s payment autofill.

The king of search, Google, knew breadth and depth of results was its bread and butter, but pace is its secret superpower.

Google Chrome came to us for help building a social campaign highlighting the browser's remarkable speed to a UK audience. The focus lies on securely auto-filling saved payment details with Chrome for effortless online transactions.

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Shifting perceptions and spotlighting Google Chrome's speed at seamless transactions.

We were tasked with challenging the prevailing belief that Safari is better suited for iOS, particularly in terms of performance, safety, and ease of use, and to showcase how Chrome offers equally seamless and beneficial features.

Our approach involved inviting creators to share a quick and visual skill, all while we timed their execution of the same task using one of Chrome's efficient features. Through this campaign, we softly demonstrated Chrome's superior performance and user-friendly experience, ultimately shifting perceptions and highlighting its advantages.