TikTok Italy

How we helped TikTok shift perceptions from being seen as pure entertainment to something that provides educational value.

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Speaking authentically to Italian audiences to increase uptake of TikTok.

TikTok approached us to evolve a campaign aimed at captivating the Italian market. It needed to be relevant to Italian culture and niches. And of course, it had to be on-trend. 

The strategy placed Italy's most celebrated TikTok creators at the very heart of the campaign and involved composing a compelling narrative through creator content that spoke authentically to Italian audiences to increase uptake of TikTok.

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“It’s all here”, or, as they say in Italy, “è tutto qui”.

Diverse creator stories from the different regions came together to highlight the unifying power of the platform. The final result was a true blend of narrative storytelling and inspirational journeys to engage and inspire TikTok users — past, present and future.

The “è tutto qui” campaign spanned TV commercials, social media and digital channels.