Bacardi

How we helped to introduce Carta Fuego, the rum of such fiery essence that even football legends found themselves challenged by its heat.

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A fierce display of precision, striking bins and shattering crossbars.

‍Bacardi Carta Fuego is a spiced rum crafted by Bacardi Limited. BACARDÍ entrusted us with the mission of reaching young males of legal drinking age through an energetic campaign inspired by the #FuegoFace trend.

How else could you capture the sheer potency of Carta Fuego, perhaps through an electrifying crossbar challenge?

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‍When football converges with fiery content, it's an undeniable triumph!

‍We ignited the field with a "Hot Shots" spectacle starring Ian Wright and YouTube superstars the F2Freestylers for an epic game of ‘Hot Shots’. Take a look to see them feeding bins and smashing crossbars like nobody’s business, then showing they can take the heat of Carta Fuego like the hot shots they are.