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OpenTable

Role
OOH Campaign

How we helped OpenTable showcase the wide range of restaurants on offer through creator-led campaigns.

Weaving a tapestry of delectable dining experiences.

OpenTable is a booking system used by thousands of restaurants and customers across the UK. They came to us for help showcasing the incredible diversity of cuisines they offer, and assistance encouraging people to experience the joy of eating out.

But how do you express the shared joy of dining in a restaurant when each meal and memory of it is uniquely personal?

Shared experiences, shared by a network of creators.

We put the focus on the creators, tapping into our network to find 60 influencers within the food, travel, lifestyle, and family categories. These creators shared their dining experiences at restaurants around the country.

From candlelit dinners for two, through to those tucked-away hidden gems, our #DineWithOpenTable campaign championed the UK food scene and placed OpenTable front and centre.

5m+

Follower Reach

1.3m+

Post & Story Reach

1.6m+

Social Engagement

180

Assets Produced

53

Restaurants

240

Cleaned Plates

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