TikTok Germany

We showed German audiences that TikTok was bursting with creative inspiration on almost every subject you can think of. Whether you want to learn, discover, or become, TikTok can be part of the journey.

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TikTok is a platform unlike any other.

TikTok Germany approached us to evolve a UGC campaign aimed at captivating individuals who were not yet on TikTok, and enticing them to embrace the platform.

So, how did we develop a cross-channel project that struck a delicate balance between maintaining the essence of the platform and generating impact with a fresh new audience?

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More stories, more successes, more learning, more inspiration.

The "We Are More Than You Think" campaign spanned across TV commercials, social media platforms, digital channels, and OOH advertising. Through this campaign, we showcased a rich variety of content and creators.

Our approach involved placing trending German creators at the very heart of the campaign. This championed the voices of a diverse group of content creators, emphasising the transformative that power learning about other people's world can have on your life.